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Speaking and representation

The message, carried by the person who wrote it.

I speak on branding, marketing systems and how AI is changing the way customers find businesses.

Abba Oumar speaking at the lectern during a Ramadan iftar and networking gathering in Dubai

A strategy deck can be handed to anyone. A position has to be held by someone who can answer the follow-up question. That is the part of this work I take most seriously, and it is why representation and strategy are one service here rather than two. It is also not new: from 2019 to 2021 I was president of FISA Pune, standing up for the international students of an entire city in rooms where they had no other voice.

Abba Oumar addressing delegates at an international convention
Abba Oumar with delegates after a session at a business event in Dubai

After a session. The conversation that follows the talk is usually where the work starts.

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Topics

01

Being chosen, not just seen

Why visibility without positioning produces traffic and no customers, and what to fix first.

02

Marketing as a system

Turning campaigns into an engine a small team can run every week without burning out.

03

Search after AI

What changes when the answer arrives before the click, and how a business earns a mention inside it.

04

Automation with a human in the loop

Where AI genuinely shortens the distance to a customer, and where it quietly damages trust.

Formats

Keynote20 to 45 minutes, conference stage
PanelModerated or participating
WorkshopHalf or full day, corporate teams
University programmeLecture or guest session
Brand representationEvents, launches and press appearances
LanguagesEnglish, Arabic or French

Have an event?

Send the date, the audience and roughly how long you need. I will tell you honestly whether I am the right person on that stage.